Most of the time when a cellist plays non-classical music, it is considered "crossing over" from classical, and they bring with them classical sensibilities to phrasing and arrangement. This is fine in its own way, but where I've found my niche is in approaching music like a guitar player or pianist, using my ear, intuition, and experience to improvise and compose. I play live string music as a duo with my wife on violin, and am an online recording cellist for clients and social media.